I had the pleasure of attending the Independent Beauty Expo in Los Angeles at the infamous, Shrine Auditorium and Expo Hall. The two-day event showcased over 105 indie beauty brands. There were over 40 speakers and panelist, exciting presentations, demos and Q&As from top executives. I had the opportunity to chat with Jillian Wright, Founder, and Celebrity … Continue reading
Tag Archives: trends
Loftiss says ‘My Trina Turk Fall Presentation. Photos!!!!’
I was so so SO excited when the Trina Turk people asked me to throw an event to start off Styleweek OC. This week is the equivalence of New York Fashion Week for us in Orange County! I decided if we were going to do it I wanted it to be bigger and better than my last … Continue reading
Loftiss says “New York Fashion beauty trends you can rock NOW!
Just because you can’t make it front row to New York Fashion Week doesn’t mean you can’t rock what’s totally on trend in the world of Fashion and Beauty! I’m happy to write a two-part blog about all things that were all the rage at NYFW two weeks ago. Today’s blog is all about beauty. … Continue reading
Loftiss says “HOW TO WEAR WHITE AFTER LABOR DAY!!!!!”
Hellllllo September! I hope you had a ball for Labor Day and were surrounded by your favorite people and snacks 😉 I get pulled into ‘White after Labor Day’ conversations around this time every year, so I thought this was the perfect post to discuss my stance. First off, Vogue Magazine and Emily Post have … Continue reading
Loftiss says “PHOTOS! My Trina Turk Event at Fashion Island”
I had THE best time hosting Trina Turk’s Style Out Event at Fashion Island. I have been a mega fan of Trina’s for years. Not only have I interviewed her several times at New York Fashion Week but we once had a long chat at LaGuardia airport while waiting for our flight to Los Angles. … Continue reading
Loftiss says “South Coast Plaza – Live the Look”
Last week I had the immense pleasure of attending South Coast Plaza and The Hollywood Reporter’s “Live the Look.” You all know that I have been missing my New York City high paced life full of fashion, style and beauty events so this couldn’t have come at a better time. My heart literally skipped a … Continue reading
Loftiss says “Make It Work” Monday: Spring Styles to Wear NOW!!!!”
*** I had the great pleasure again to write a style article for the Thomasville Scene Magazine. I love how I have the freedom to write whatever I want to write about. Since I knew this was the Fashion Issue I thought it was imperative to share my thoughts on Spring Trends. Fashion Week in … Continue reading
Loftiss says “Make It Work”: NYFW LOOK FOR LESS!”
As promised here is my latest and last post about New York Fashion Week! This blog might be my favorite because this is where I tell you how you can find those magical trends from the runway and make them apart of your daily life. And definitely at a more affordable price. From clothes, hair, makeup to nails … Continue reading
Loftiss says “Make It Work” Monday: How I styled my Old Navy Tour outfits!”
I was so excited when I was told I had $200 clothing allowance for the Old Navy Funnovational Tour! Ahhhhhh it’slike SuperMarket Sweep! $200 for 4 outfits -Done! I had the best time pulling clothes and putting together looks. Old Navy is such a family friendly brand and I wanted to exude happiness! Since I was also outside the entire event … Continue reading
Loftiss says “Make It Work” Style Presentation at Ally B!”
Words can’t explain what a great success this event was. Instead of me rambling check out the pictures. It explains it all! Alex and me. The owner of “Ally B!” My presentation ‘Make It Work”. Extending your Summer Wardrobe into Fall. Check out the Before and After looks. I just break out into dance sometimes!!! LOVE … Continue reading