I had the pleasure of attending the Independent Beauty Expo in Los Angeles at the infamous, Shrine Auditorium and Expo Hall. The two-day event showcased over 105 indie beauty brands. There were over 40 speakers and panelist, exciting presentations, demos and Q&As from top executives. I had the opportunity to chat with Jillian Wright, Founder, and Celebrity … Continue reading
I’m so excited to share with all of you my latest reel. It’s truly a special moment when you put all of your hundreds of hours of handwork together in one 4 minute montage. I never thought I would love anything as much as dancing but connecting with people does! Discussing style, shopping for your body, … Continue reading
THE DAY HAS COME!!!! My final post for Awards Season! I had to push back my blog of New York Fashion Trends because I needed to fully focus on Hollywood’s A List! I am positive I will differ from some of you on looks. As always, I do not read any weekly magazines or Best/Worst … Continue reading
Ohhhh what a night! Celebs, red carpets, beauty queens and more! My heart was so happy. At the moment I have only watched the SAG Awards and watching Miss Universe tonight when my bestie comes over. Sadly husband doesn’t get excited about pagentland as much as me. Don’t worry I’ve done my research and ready … Continue reading
As you know I wear a million hats. Host, Style Expert, Beauty Expert, Blogger, Emcee, Fashion Writer etc… I have been working with Red Carpet 101 for a last few months dishing out all thoughts on all things on the red carpet. Grammys, Sundance, Oscars, Best of the Week- you name it! I didn’t want to inundate you with my posts … Continue reading
When I flew into town a year ago to look at apartments, I stumbled upon Riviera Magazine. I fell instantly in love with the sophisticated magazine and thought their eye on the community was dead on. Modern Luxury Magazines are in fashionable cities all over the United States such as Aspen, Atlanta, Hawaii, Miami, Scottsdale and the … Continue reading
Ohhhh country music how you make my heart smile. Doesn’t matter if I live in NYC or California the rest of my life, I will always be a Southern Girl at heart! I asked on social media what you wanted with the ACM Awards and in an almost unanimous vote you said “GET THE LOOK!” Fashion, makeup, hair and … Continue reading
Since New York Fashion Week is only 1 month away I thought I’d share with you a video I created around Jason Wu’s Runway look. You will see a secret that I do often with my lips…..I think you’ll like this one. xoxo, Loftiss You might also like: “Makeup Brushes you REALLY need” “Hollywood “It”Girl … Continue reading
Instead of giving you the same ole Red Carpet Breakdown, that I know you love, I decided to do a Beauty Breakdown! Since this is MAKE IT WORK MONDAY I thought this would be the best way to corporate three of my favorite things.1. Award Shows 2. Beauty 3. Tutorials! So here are the noteworthy looks I saw … Continue reading
I was so happy to realize a few weeks ago how close I was too 300 posts! Eeeee it went by so fast! I thought I would put together my “Greatest Hits” album so you can relive some of my favorite moments that you might have missed. As always, I do this all for you. … Continue reading
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