Events / Fashion

Loftiss says “My Interview with Cedella Marley on HighTide Swimwear”

I had the pleasure of interviewing legendary Bob Marley’s eldest daughter, Cedella, and ask her about reveal of her 1st Swimwear Collection! Produced by the Marley family’s merchandise company, Zion Rootswear, this new line of swimwear evolves the spirit and essence of Jamaica. Already known in the fashion world for ‘Catch a Fire’ and ‘Nice Times’ Collections in addition to her Upcoming PUMA Olympic collaboration, Cedella wanted to build the brand by adding a vibrant beach attire.

This collection is super fun, vibrant prints and color and obviously a labor of love. I KNOW you will love it…Check out our interview yesterday on the first day of New York Fashion Week here in NYC.

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